Flops for Flips, Giving Change in Sandals.
Flops for Flips creates opportunity for the little children of the Philippines. Many of the underprivileged children of the Philippines go without proper shoes leaving them vulnerable to harmful diseases, endangering their health and limiting their ability to attend school. Ruebriq, was tasked with creating a web presence that not only laid out the issues but gave users the ability to donate and make a change right away.
Donations are happy moments
The traditional donation systems in the US seems underwhelming and a sometimes obfuscated by a lot of fluff. We understood that this issue was specific to children in the Philippines but really communicated larger social issues such as poverty, childhood education services, and health. Our idea was simple enough, to clearly show how the donations would effect the children’s lives – showing the impact of a donation made the digital experience of giving, real.